Become the visual coach clients remember and refer.
A three-month specialty program for working online coaches. Visual coaching is the difference between a good session and one a client never forgets — and tells others about.
Founding Member Guarantee: if you don't gain the skill by month three, Max coaches you privately until you do. Pause anytime within 24 months.
You already know how to coach. This is what makes your sessions stand out.
Pictures, strengths cards, values, and shared boards surface what words alone take much longer to reach. Clients see their own thinking laid out in front of them — and the insight lands faster and stays longer.
Visual coaching produces deeper change in fewer sessions.
Three reasons visual coaching works
Words plus pictures works better
People learn more deeply from words and images together than from words alone. Combining what you say with what the client sees is a measurable advantage, not a stylistic one.
Mayer, multimedia learning research
Faster 'aha'
A shared board lets the client reason with their eyes, not just their working memory. Relationships that take paragraphs to explain become obvious at a glance.
Larkin & Simon, 1987
Lasts longer
Pictures are remembered far better than sentences — an effect replicated since the 1970s. What a client builds visually with you, they carry out the door and back into their life.
Picture superiority effect
From a table full of cards to a screen that holds the same depth
For fifteen years I coached in person, across thirty countries, with a table full of picture cards, strengths decks, and printed frames between me and the client. The visual layer did half the work.
When coaching moved online, that layer disappeared. So we built metaFox.online to bring it back — the cards, the boards, the shared visual space — so an online session can reach the same depth as one across a table.
The board does some of the thinking words couldn't.
Watch a full session
An unedited coaching session, recorded and published with consent. The kind of session you'll learn to run.
Feedback from coaches who already use these methods
The specialty is new — no graduates yet. But these methods aren't. Here is a decade of feedback from coaches, consultants, therapists, and leaders trained in other metaFox programs.
Using visual cards to build psychological safety
Weixi Tan
Change Consultant
Using picture cards to reveal blind spots
Sharon Ng
Corporate Counselor
Visual cards in trauma-informed therapy
Sharon Dhillon
Psychotherapist
How picture cards reveal identity and purpose
Mikki Tan
ICF Coach
What these coaches built, you can build. The method is teachable.
Built for working coaches ready to specialize
Working online coaches
You already coach online and want a specialty that sets you apart from every other talk-only coach.
Coaches building a niche
You're shaping the next phase of your practice and want a defensible specialty that's hard to copy.
Coaches moving online
You're bringing an in-person practice online and refuse to lose the richness of working with real materials.
What you should already have
You can type without looking, so you capture a client's keywords in real time while staying fully present.
Zoom or Meet and screen-sharing basics are second nature to you.
You've used Mural, Miro, or a similar digital board before. Starting from absolute zero here is too steep.
What you'll learn to do
Where coaching meets visual
A refresher on how your existing coaching skills shift when visuals enter the room: listening for keywords, questioning around a board, contracting, and the ethics of working with artifacts.
Not re-teaching what you already do well — connecting it to the visual layer.
Visual coaching mastery
Real-time visual listening, modeling a client's thinking on screen, and working with picture cards, strengths cards, values cards, and visual frames on metaFox.online — integrated into the coaching structure you already use.
Practice and integration
Peer practice sessions with your cohort, building toward a portfolio of three recorded sessions reviewed by Max and your peers.
Your three months, week by week
One live teaching call every week, at the same time — twelve sessions across three months. This is the preliminary schedule; founding members help shape the final order.
Month 1 · Foundations & pictures
Introduction · Part 1
Tool overview, visual whiteboard tools, and the core moves: active listening, mirroring, summarizing, clustering, and modelling.
Introduction · Part 2
Call structure with an adapted GROW — Reality, Goals, Options, Will — plus the wheel of life, scaling questions, and expanding vs. focusing.
Pictures · Part 1
Envisioning the future with picture cards — pleasant images only.
Pictures · Part 2
Exploring depth with picture cards — working with both pleasant and unpleasant images.
Month 2 · Strengths, emotions & needs
Strengths · Part 1
Working with strength cards.
Strengths · Part 2
Strength discovery — surfacing the strengths a client can't yet name.
Emotions
Non-Violent Communication: accepting and classifying emotions.
Needs
Non-Violent Communication: using needs to explain unpleasant emotions.
Month 3 · Values, beliefs & integration
Values
Working with values, including conflicts of values.
Beliefs
Transforming unpleasant beliefs, drawing on schema therapy.
Inner parts & constellations
Intention, thoughts, benevolence, and naming the parts.
Summary & outlook
Pulling the threads together and looking ahead to your practice.
Plus a weekly practice call at the same time each week, so you apply every method with real people right away.
What this looks like in practice
Six card sets, all on metaFox.online and ready to use in any session.
Picture cards
Stronger You strengths
What Really Matters values
How Do You Feel emotions
Belief cards
Inner Team Voices
New tools added every month. Founding members get every current set and every future one, for life.
Sessions that leave the client something to keep
Visual coaching produces something the client carries out the door. Anonymized examples from real coaching work.
Session board
A visual board built live with a client over a one-hour session.
First session
The opening session with a new client. Contracting and exploration through visuals.
Working session
A mid-engagement working session with clustering and a visual summary.
The board does some of the thinking words couldn't.
How your time looks
Three months. Less than 50 minutes a day on average — and a lot of it happens inside sessions you're already running, by applying the methods with real clients.
Every week
Plus across the program
All live calls fall within regular working hours and are recorded, so you can catch up on anything you miss.
Founding Cohort 2026 · 15 spots
Three months with Max for less than the price of a weekend workshop. €5,000 once accreditation matures — today, €750.
Single payment or installments, both fine. Comparable visual coaching specialty programs run €3,000–€6,000. Founding members shape the program with us.
What's included
- The full three-month curriculum, live with Max
- Two live calls per week, plus a monthly live demo
- Capstone showcase at month three
- Community access on metaFox.online from day one
- Curriculum co-creation rights
- Lifetime metaFox.online license — all card sets, boards, templates
- Lifetime 20% discount on physical decks at metafox.eu
Bonuses included
Stronger You strengths course
€99 value · sold separately on metafox.eu
Direct WhatsApp access to Max
For the duration of the program
15 founding spots · first come, first served from the waitlist
Two promises, so the risk is ours
The skill guarantee
Show up. Practice. If by month three you don't feel you've gained the skill, Max coaches you privately until you do — as many sessions as it takes.
The life-happens guarantee
Pause anytime within 24 months. Your seat is held.
Founding cohort starts Q4 2026.
In return, founding members give back one of: a written testimonial, a video case study, or permission to use anonymized session recordings in future cohorts.
Fewer sessions doesn't mean less money. It means more.
The worry is reasonable: if visual methods get clients to the answer faster, don't you earn less? Only if you keep billing by the hour. The shift is to price the outcome, not the time.
A concrete example
Today: €120 per session, hourly
A typical career-clarity engagement runs about 10 sessions over three to four months. The client pays per session as you go.
Total: €1,200
After this program: "The Clarity Sprint" — €1,800 fixed
You repackage the same engagement as a three-month frame for getting a stuck professional to a clear next step. With visual methods, most clients land the answer in five or six sessions.
Total: €1,800 · effective rate doubled
Same outcome for the client, at a defined price and in less total time. For you: more revenue for less work, and a package that's far easier to sell than 'come do ten sessions with me.' We teach you how to make this shift as part of the program.
The same program, priced by cohort
The founding price is the lowest this program will ever be. Every cohort after you joins a more proven, more polished program — so every cohort pays more.
Founding (you)
€750
15 spots. First cohort. Shape the program with us.
Pioneer
€2,500
Improved curriculum based on founding cohort feedback.
Standard
€5,000
Stable curriculum. Rolling enrollment.
€750 is a super early-bird price — our thank-you to the early adopters who back us first. From here the price only goes up. It will never be this cheap again.
Sessions clients remember and refer.
How enrollment works
Apply now
Applications are open. We're filling the founding fifteen on a first-come basis from the waitlist.
Cohort starts Q4 2026
The first cohort kicks off in Q4 2026. Exact dates come when we confirm your spot.
Three months together
Two live calls per week, async curriculum, peer triad practice, and a monthly live demo with Max.
Capstone
Present your portfolio at month three and receive your metaFox Visual Coaching specialty completion.
Who you'll learn with
Maximilian Friedle
Visual Coach, metaFox
Co-founder of metaFox. Fifteen years coaching one-on-one across thirty countries. Lead instructor and curriculum designer.
Tobias Weghorn
Co-founder, metaFox
Co-founder of metaFox and architect of metaFox.online. Co-leads the Visual Practice call and the platform-side modules.
Frequently asked
A note from Max
The lifetime metaFox.online license alone is worth more than the €750 founding price. Three months with me and the cohort are upside on top.
I kept it to fifteen seats on purpose. Founding members shape the curriculum more than any cohort that follows — your sessions, your feedback, and your voice drive how the program evolves.
Joining the waitlist commits you to nothing. You'll get one email when applications open, and you can decide then.
— Max
Join the founding cohort waitlist
Founding cohort starts Q4 2026. Fifteen seats. Founding price, lifetime metaFox.online license, and the Founding Member Guarantee.